Prior to Co-Founding Choice Media & Communications, Beth Gebhard led Lightshop Media, LLC, an independent public relations business, where she worked on a range of Nashville, New York and Los Angeles-based projects including Caroline Kennedy’s best-selling landmark publication “Jacqueline Kennedy: Historic Conversations on Life with John F. Kennedy;” Glamour magazine’s “Always Hit on the Wingman;” the launch of Amazon’s Grand Harbor Press imprint; the launch of Quollective, an iPhone app for styling and sharing cherished quotes; ongoing publicity for country music legend and passionate health advocate Naomi Judd; the publicity campaign for New York Times best-selling “Hands Free Mama” by Rachel Macy Stafford; and ongoing public relations consultation for TNA IMPACT Wrestling, among others. Before running Lightshop, she served as the Director of Communications & Publicity for OWN: The Oprah Winfrey Network in Los Angeles. Among the first professionals hired at OWN in 2008, she helped lead the corporate communications and external media strategy for the network with a focus on launch planning for two years.
Beginning in 1998, Ms. Gebhard began her career in public relations at a small publishing company in Atlanta, Georgia (Longstreet Press). She was the Director of Publicity in 2000, when she moved to New York to work in publicity at The Doubleday Broadway Publishing Group, a division of Random House, Inc., from 2000-2002. In 2002, she began work at Hyperion Books, a division of ABC Entertainment/The Walt Disney Company, and quickly ascended the ranks to become Executive Director of Publicity. In that role, she oversaw communications for the company and managed a team of publicists in all aspects of promotional campaigns including strategy, positioning, materials development, publicity tours, media relations and author and agent relations.
She received a Bachelor of Arts in Journalism from the University of Georgia in 1998 and resides in Nashville, Tenn., with her husband, Luke, young daughter, Ava, and son, Hudson.