A bonafide “pop culture junkie,” Heather Adams relishes the opportunity to combine her passions for entertainment and public relations in her work as Co-Founder of Choice Media & Communications. Previously she served as the head of Heather Adams Consulting, a branding, communication, and public relations firm, as well as the Director of Publicity at Thomas Nelson Publishers, a division of Harper Collins. Ms. Adams offers nearly two decades of experience developing publicity and branding strategies for a dynamic combination of businesses and thought-leaders ranging from the Christian industry, corporate world, leadership, government, and publishing realms.
Ms. Adams has played a key role in launching more than fifty New York Times bestsellers with noteable clients including Rev. Billy Graham, President Jimmy Carter, Max Lucado, Rick Warren, John Maxwell, Marcus Buckingham, Dave Ramsey, Robin McGraw, Dr. Daniel Amen, Crystal Paine (MoneySavingMom.com), the Johnny Cash family, Lynn Spears, Dr. Mark Hyman, Women of Faith, and more.
Partnering with America’s elite national media, Ms. Adams has secured coverage for her clients on NBC’s “TODAY Show,” ABC’s “Good Morning America,” CBS “This Morning,” People Magazine, OWN’s “Oprah’s Next Chapter,” CNN “Piers Morgan,” Ladies’ Home Journal, First for Women, USA Today, TIME, Newsweek, Fox News, ESPN, The Huffington Post, and All You to name a few.
Ms. Adams also believes that with success comes a welcomed responsibility to give back to her community. She has a particular passion for mentoring and guiding young women, and, as such, is highly involved with the Junior League of Murfreesboro and Alpha Omicron Pi, where she has served as both the Chapter Advisor and Recruitment Advisor for nearly two decades. She is also an avid supporter and alumna of The University of Georgia. Whenever her beloved Dawgs are playing in Athens, she’s easy to find decked out in red and black and playing hostess to her tailgating companions (with silver and crystal, of course).
Heather is married to Matthew Adams. They have two young sons, Dixon and Thackston, and reside in Murfreesboro, Tenn.