Choice Media & Communications is a boutique media and communications business dedicated to providing clients in the entertainment and lifestyle space with quality public relations. Choice helps brands, influencers and authors create a clear communications plan, gain media coverage and receive guidance they won’t get anywhere else.
With more than two decades of high-level professional communications experience across varying industries and with many of today’s tastemakers and thought leaders, Choice Media & Communications Founder Heather Adams created a public relations business marked with warmth and enthusiasm, strategic development, clear communication, detailed execution and thorough reporting.
Our clients are guaranteed work delivered with passion, industry savvy and a personal touch. By entrusting us with your media and communications goals, you can expect: regular communication from our team, accountability to our commitments, enthusiasm for your business and an unrelenting passion for delivering results for you.
A bonafide “pop culture junkie,” Heather Adams relishes the opportunity to combine her passions for entertainment and public relations in her work as Founder and CEO of Choice Media & Communications. Throughout her extensive career, Adams has made it her goal to provide expert communication strategy and relationship-based service for clients across diverse industries including publishing, leadership, government, lifestyle, entertainment, business and faith-based organizations. Prior to founding Choice Media, Adams was the head of Heather Adams Consulting, a branding, communication and public relations firm, as well as the Director of Publicity at Thomas Nelson Publishers, a division of HarperCollins.
Adams’ clientele consists of renowned thought leaders and tastemakers including Rev. Billy Graham, President Jimmy Carter, Dave Ramsey, Jen Hatmaker, “The Bachelor’s” Sean Lowe, Ernie Johnson, Robin McGraw, the Johnny Cash family, Rick Warren, Marcus Buckingham, WWE Hall of Fame Shawn Michaels, John Maxwell and Max Lucado, among others. She has played an instrumental role in helping more than 75 authors land a spot on the New York Times bestsellers list by implementing strategic publicity campaigns designed to achieve maximum success. Through faithful service and astute guidance, Adams has secured client media coverage in America’s elite national media including “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, Redbook, HuffPost, Southern Living, USA Today, Forbes and comprehensive television packages across all major networks, to name a few.
Ms. Adams also believes that with success comes a welcomed responsibility to give back to her community. She has a particular passion for mentoring and guiding young women, and, as such, is highly involved with Alpha Omicron Pi, where she has served as both the Chapter Advisor and Recruitment Advisor for nearly two decades. An avid supporter and alumna of the University of Georgia, Adams is honored to serve on the Grady Society Alumni Board, which fosters prosperous relationships between the college and its alumni. Whenever her beloved Dawgs are playing in Athens, she’s easy to find decked out in red and black and playing hostess to her tailgating companions.
Heather is married to Matthew Adams. They have two young sons, Dixon and Thackston, and reside in Murfreesboro, Tenn. where you can constantly find them cheering from the sidelines of the baseball field or basketball court.
Kerry Gardner joined Choice Media & Communications as a Senior Publicist just after the company’s launch. After spending two years helping lay the foundation of the business through outstanding client account management, media relations and social media strategy, she was named Director of Publicity. During her time at Choice, she has played a key role in marquee publicity campaigns including three-time Sports Emmy Award winner and host of TNT’s “Inside the NBA” Ernie Johnson, Jr., New York Times bestselling author Jen Hatmaker, Simplified Planner creator and author Emily Ley, America’s favorite Bachelor Sean Lowe and Olympic diver David Boudia.
Prior to joining Choice, Gardner entered the public relations world by interning and then working for two years as a Client Services Advisor for Jarrard Phillips Cate & Hancock, one of the nation’s top 15 healthcare public affairs firms. In this position, she crafted and implemented strategic communications plans including on-site media management, crisis communication and social media outreach for one of Middle Tennessee’s largest hospital systems. A self-proclaimed political news junkie, Gardner interned at the Nashville office of U.S. Sen. Bob Corker prior to joining Jarrard.
While earning her journalism degree from Middle Tennessee State University, Gardner wrote for “The Murfreesboro Pulse” and earned her social media certification from the University of Wisconsin at Milwaukee. She lives in Knoxville with her husband, Jake, and their dog, Lola.
Maggie Rheney joined Choice Media & Communications as an Associate Publicist. In this role, she assisted with client account management, social media management, campaign planning and implementation and media coverage coordination. In August 2017, she was promoted to Publicist.
During her time at Choice, she has served as an integral part of publicity campaigns, including Chick-fil-A senior executive Dee Ann Turner, three-time Sports Emmy Award winner and host of TNT’s “Inside the NBA” Ernie Johnson, Jr. and parenting expert Dr. Vanessa Lapointe. Through her tenacious pitching and media relationship management, she has secured coverage for clients in national, regional and local media outlets, including “TIME,” “Sports Illustrated,” SIRIUS XM Radio, HuffPost, “Teen Vogue,” “Good Housekeeping” and others.
Rheney studied Journalism and Mass Communication at Samford University where she was a member of the Public Relations Student Society of America and also spearheaded social media efforts for the journalism department’s magazine, “Exodus.” An avid traveler, she spent a semester studying abroad in London, England where she worked with the London Skolars Rugby League Club in social media planning and activation. She also served as an event planning and marketing intern with ALSAC/St. Jude Children’s Research Hospital soliciting sponsorship and donations, as well as participating on the winning team for a company-wide intern competition to raise awareness among millennials. She remains involved with the organization as a volunteer and as the PR Chair for the Nashville St. Jude Walk/Run to End Childhood Cancer. When she’s not busy working, you will find her running, traveling and cheering on her beloved St. Louis Cardinals. Rheney lives in Nashville, Tenn.
When Tamara Phillips joined Choice, she instantly gravitated to Choice’s core values–relationships and enthusiasm for its clients. What motivates her the most is connecting and building relationships with the people who are in need of the committed partnership and PR support that Choice provides.
Phillips brings roughly 10 years of experience working alongside consumer packaged goods manufacturers to develop go-to-market strategies for the world’s largest retailer. It was during her tenure as a marketer that she discovered her passion for building relationships with clients by, first and foremost, understanding their needs and ultimate goals. Her experience has shown her that the biggest client successes are driven by gaining a deep knowledge of the business, working with unrelenting tenacity and ultimately delivering excellent results.
If Phillips goes off the grid on a weekend, there’s a good chance she’s in the kitchen of her home in North Nashville, trying out new recipes and giving into her cooking obsession. She also enjoys eating food that other people cook by exploring the vibrant Nashville food scene as much as possible. An outdoor enthusiast, Phillips will jump at the opportunity to embark upon any trail or body of water. She also likes to pretend she’s a yogi, runner and weightlifter, so if you see her attempting any one of these three activities, just smile and pretend along with her.
Devin Lee Hawthorne serves Choice Media & Communications as a Publicist.
Prior to joining Choice, Hawthorne was at Ramsey Solutions, working with major national finance, business and lifestyle speakers, influencers and authorities, including Dave Ramsey. While at Ramsey Solutions, Hawthorne managed the strategy and implementation of social media campaigns, organized and executed promotional events, pitched and secured major national media and worked on multiple book publicity campaigns, all of which landed on national best-seller lists, including The New York Times.
Hawthorne is a graduate of Middle Tennessee State University, where she was extremely active in leadership roles, including Student Government Senator and worked as a Student Ambassador and a Student Orientation Leader. She currently serves on the MTSU Young Alumni Board.
Hawthorne lives in Murfreesboro, Teen., with her beloved goldendoodle, Wagner. On the weekends, you can find her mastering the art of creating healthy alternatives for her fiancé, Jeremy’s, favorite unhealthy dishes. Every Tuesday she attends girl’s night with her best friends to find out who received a rose on the latest episode of “The Bachelor.” A native of Pittsburgh, she loves cheering on her hometown teams – the Pittsburgh Steelers, Penguins and Pirates.