Choice Media & Communications is a boutique media and communications business dedicated to providing clients in the entertainment and lifestyle space with quality public relations. Choice helps brands, influencers and authors create a clear communications plan, gain media coverage and receive guidance they won’t get anywhere else.
With more than two decades of high-level professional communications experience across varying industries and with many of today’s tastemakers and thought leaders, Choice Media & Communications Founder Heather Adams created a public relations business marked with warmth and enthusiasm, strategic development, clear communication, detailed execution and thorough reporting.
Our clients are guaranteed work delivered with passion, industry savvy and a personal touch. By entrusting us with your media and communications goals, you can expect: regular communication from our team, accountability to our commitments, enthusiasm for your business and an unrelenting passion for delivering results for you.
Heather Adams has a reputation. The founder and CEO of Choice Media & Communications is known for working with high-profile clients that are both soulful and interesting; drafting effective strategies; and her warm professionalism. Impressive as they are, those defining truths aren’t what first comes to mind when people who know her think of her. When today’s most respected journalists, editors, producers, authors, and other personalities think of Adams, what first comes to mind first is genuine, long-term friendship.
“It’s never gotten me in trouble––being kind to someone and showing compassion and general interest in them personally,” Heather says, laughing. “Kindness has never served me wrong. I want the people I work with to know that I care about them and want a relationship with them that goes beyond securing a four-minute segment on a TV show.”
A self-proclaimed pop-culture junkie, Adams is the communications whiz who leads Choice’s impressive team of women as they serve preeminent voices in publishing, government, lifestyle, entertainment, business, and faith-based arenas. A sincere focus on connecting with people has resulted in a diverse list of past and present clientele that reads like a who’s who of contemporary thought leadership and compelling characters: Rev. Billy Graham, President Jimmy Carter, Dave Ramsey, Jen Hatmaker, The Bachelor’s Sean Lowe, Ernie Johnson, Robin McGraw, the Johnny Cash family, Rick Warren, Marcus Buckingham, WWE Hall of Fame Shawn Michaels, John Maxwell, and Max Lucado, among others, have all called on her. Adams has played an instrumental role in helping more than 100 authors land spots on The New York Times best-sellers list by customizing and then spearheading multifaceted publicity campaigns. She has secured clients coverage in elite national media including “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, Redbook, HuffPost, Southern Living, USA Today, Forbes, and comprehensive television packages across all major networks.
Prior to founding Choice, Adams was head of Heather Adams Consulting, a branding, communication, and public relations firm she launched after serving as Director of Publicity at Thomas Nelson Publishers, a division of HarperCollins.
A proud alumna of the University of Georgia, Adams is an avid supporter of the university through her service on the Grady Society Alumni Board, which fosters prosperous relationships between the college and its graduates. Whenever her beloved Dawgs are playing in Athens, she’s easy to find, decked out in red and black and hosting lively tailgating parties.
Adams lives in Murfreesboro, Tennessee, with her husband Matthew Adams, and their two young sons, Dixon and Thackston, who keep her thrilled and busy cheering from the sidelines of either a baseball field or basketball court. Her boys are proud of her and help drive one last but equally important purpose for Adams. “One thing that keeps me moving forward as a working mom is the way my boys look at and speak about me being a business owner,” she says, smiling. “They are so encouraging. ‘Mom, you’re the boss!’ they’ll say. I think it will color the way they look at women in their classrooms and women who serve alongside them in their future careers. At home, they see a female who is strong, leading another group of women, and serving an extraordinary group of clients who are making significant impacts in the world.”
Hannah Harter serves the Choice Media & Communications team as a Social Media Manager.
Prior to joining the Choice team, Harter served as a Social Media Manager for Hey World Creative in Brentwood, TN. In this role, her duties included assisting in content creation, strategy development, and overseeing social media design for clients in the lifestyle and entertainment industry. Harter also previously served as an Account Manager for Google Maps, assisting in client communications and strategic partner relationships.
Harter earned a Bachelor of Science degree with a focus in Marketing from The University of Tennessee. While there, she served the Country Music Association on-campus organization as the Vice President of Communications. This allowed her the opportunity to work on various marketing campaigns for a variety of musicians, and events.
Harter currently lives a bit south of Nashville in Spring Hill, Tennessee, with her husband, Seth. On the weekends, you can find her spending time with her family, trying out new local restaurants, browsing the aisles of Target, or cheering on her beloved Tennessee Vols.
Hayley Trejo serves the Choice Media & Communications team as a Social Media Coordinator.
Prior to joining the Choice team, Trejo served as a marketing assistant for the boutique social media agency, Social Savvy. In this role, her duties included overseeing social media marketing campaigns, creating unique content, and managing client projects.
Trejo earned a Bachelor of Business Administration degree with a focus in Marketing from The University of Central Arkansas. While there, she interned at New Life Church as a social media assistant. This allowed her to gain experience working in a creative team and develop her skills in design and communications.
While originally from Arkansas, Trejo has always dreamed of moving to Nashville and is taking the big leap in 2021. In her free time, she enjoys traveling, having a good old fashioned Instagram photoshoot, and finding the best brunch places in Nashville.
Sarah King serves the Choice Media & Communications team as a Business Development Manager.
Prior to joining Choice, she served as the Director of a Social Enterprise Program for the chronically homeless in Austin, TX. In this position, her duties included designing and teaching the previously homeless men and women how to make and sell marketable products. She also served as the Community Relations Director there. She has a heart to serve, connect with people and grow businesses.
Sarah, resides in Austin, TX. with her Husband Drew and two boys, Calvin and Owen. Both of them come from big families and they spend most of their free time on a porch with family and friends or trying out new hot spots around town!
Manning Mercer serves the Choice Media & Communications team as a Business Development Coordinator.
Prior to joining Choice, Mercer spent her time working with multiple different companies while completing her undergraduate degree at the University of Georgia. A go-getter who is natural at forming relationships and facilitating great connections, Mercer supported Coastal Illustrated by managing lifestyle features and digitally promoting each newspaper issue. Her time interning at Chatterbox Marketing & Communications provided her experience with brand management and representation and advocating for clients. She also dedicated time at UGA to serving her sorority, Zeta Tau Alpha, as the President and in other roles.
St. Simons Island, Georgia born and bred, Mercer’s favorite place in the world would have to be on a boat in the Golden Isles listening to a good playlist or at Pete’s Pub in the Abacos, Bahamas. She loves outdoor walks, UGA football, a fun outfit, working out, and of course being on the water. You can usually catch her behind the scenes making sure everything is taken care of!
Olivia Parven serves Choice Media & Communications as Senior Publicist.
Prior to joining Choice, Parven worked as an Account Executive at bread & Butter, a national hospitality agency where she worked with notable chefs and food & beverage concepts in Nashville and beyond. In this role, she led multiple clients, contributed to developing strategic initiatives, and created and executed media relations strategies, earning notable local and national coverage for her clients. Parven began her career as an intern at Finn Partners, eventually growing into an Account Executive. She excelled in media relations and social media strategy for various notable clients, including Bridgestone, Regions, and Tennessee Donor Services. Additionally, she oversaw creative projects and worked cross-functionally with internal creative and digital teams to launch multi-faced campaigns.
An East-coast native, Parven moved to the South, where she earned a Bachelor of Arts in English Literature from Rhodes College in Memphis, Tennessee. While pursuing her passion for reading and writing, she interned at a boutique PR agency one summer, which led her down the path to pursue a career in PR.
Parven now resides in downtown Nashville with her boyfriend, Mason. She enjoys exploring Music City’s incredible culinary scene and is always on the hunt for the next best meal or fun thing to do in town. She and Mason love to travel to new places and are always talking about the next trip to plan.
Tiffany Segree serves Choice Media & Communications as a Publicist.
Prior to joining the Choice team, Segree served as the Public Relations Manager at Consolidated Credit. In this role, her duties included pitching and securing media opportunities for clients in the personal finance field. Segree also served as a Public Relations Specialist for STiR Communications, a communications agency with a wide range of clients, and secured several local and national media placements.
Born and raised in the beautiful island of Jamaica, Segree moved to South Florida to pursue her Bachelor of Science degree in English from St. Thomas University. While there, she was actively involved and served as Founder and President of an on-campus women’s organization, Pinky Promise.
Along with her passion for media relations, is her love for entrepreneurship. Segree currently operates her very own Juice Bar with locations in Jamaica and Florida. She currently resides in South Florida, with husband, Brandon. She loves a good seafood boil, never misses an episode of Marriage at First Sight or Shark Tank, and thoroughly enjoys (never) just getting one thing at Target.
Brittany Battista serves Choice Media & Communications as an Associate Publicist.
Prior to joining Choice, Battista graduated from Eastern Michigan University in the spring of 2020 with a bachelor’s degree in public relations and a double minor in marketing and history. As an undergraduate, she launched her career through various marketing and publicity internship roles with the Grand Ole Opry, Zingerman’s Cornman Farms and Lambert & Co. Within these roles, she developed strategic marketing plans, executed targeted media relations campaigns and facilitated social media management.
A Michigan native, Battista now resides in Nashville. An avid country music fan, she loves the music scene and knows where to find the best writers rounds in town. She also enjoys road trips, lake life, Fixer Upper and anything to do with American history.
Brooke Houser serves Choice Media & Communications as an Associate Publicist.
Prior to joining the Choice team full-time, Houser served Choice as a Publicity Intern in the Spring of 2020. In this role, her duties included building media lists, writing, and pitching for long and short-lead media, as well as learning to secure media placement for Choice clients. While in this role, Houser became familiar with the ins and outs of agency PR and found her passion for the Public Relations industry.
Houser earned a Bachelor of Arts in Communication Studies from the University of Tennessee where she graduated within the top 3 of her class. While there, she served as the Content Creation Intern for the Communications Department. This role allowed her to hone her writing and content strategy skills.
As a Knoxville native, Houser is a Tennessee Vol through and through. She currently lives in Downtown Knoxville with her cat, Remy. On the weekends you can find her coffee shop hopping (there’s plenty in Knoxville), perusing the local thrift stores, or taking a fun girls trip with her friends.
Kristina Martin serves Choice Media & Communications as an Executive Assistant.
Prior to Choice, Martin worked at Vanderbilt University Medical Center, where she served as a lead administrative assistant. Prior to Vanderbilt University Medical Center, Martin served as a research and clinical administrative coordinator for Boston Children’s Hospital. She has also previously worked for Black Diamond Networks and for her alma mater, Merrimack College, in the Athletic Department and Office of Financial Aid. Martin earned a Bachelor of Science degree from Merrimack College with a concentration in Marketing and Management.
A Boston native, Martin now lives in Nashville, Tennessee, where she thoroughly enjoys the country music scene. She also enjoys traveling, hosting friends at her home, “The Bachelor,” and Boston sports, including the Patriots and Bruins.