Choice Media & Communications is a boutique media and communications business dedicated to providing clients in the entertainment and lifestyle space with quality public relations. Choice helps brands, influencers and authors create a clear communications plan, gain media coverage and receive guidance they won’t get anywhere else.
With more than two decades of high-level professional communications experience across varying industries and with many of today’s tastemakers and thought leaders, Choice Media & Communications Founder Heather Adams created a public relations business marked with warmth and enthusiasm, strategic development, clear communication, detailed execution and thorough reporting.
Our clients are guaranteed work delivered with passion, industry savvy and a personal touch. By entrusting us with your media and communications goals, you can expect: regular communication from our team, accountability to our commitments, enthusiasm for your business and an unrelenting passion for delivering results for you.
Heather Adams has a reputation. The founder and CEO of Choice Media & Communications is known for working with high-profile clients that are both soulful and interesting; drafting effective strategies; and her warm professionalism. Impressive as they are, those defining truths aren’t what first comes to mind when people who know her think of her. When today’s most respected journalists, editors, producers, authors, and other personalities think of Adams, what first comes to mind first is genuine, long-term friendship.
“It’s never gotten me in trouble––being kind to someone and showing compassion and general interest in them personally,” Heather says, laughing. “Kindness has never served me wrong. I want the people I work with to know that I care about them and want a relationship with them that goes beyond securing a four-minute segment on a TV show.”
A self-proclaimed pop-culture junkie, Adams is the communications whiz who leads Choice’s impressive team of women as they serve preeminent voices in publishing, government, lifestyle, entertainment, business, and faith-based arenas. A sincere focus on connecting with people has resulted in a diverse list of past and present clientele that reads like a who’s who of contemporary thought leadership and compelling characters: Rev. Billy Graham, President Jimmy Carter, Dave Ramsey, Jen Hatmaker, The Bachelor’s Sean Lowe, Ernie Johnson, Robin McGraw, the Johnny Cash family, Rick Warren, Marcus Buckingham, WWE Hall of Fame Shawn Michaels, John Maxwell, and Max Lucado, among others, have all called on her. Adams has played an instrumental role in helping more than 100 authors land spots on The New York Times best-sellers list by customizing and then spearheading multifaceted publicity campaigns. She has secured clients coverage in elite national media including “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, Redbook, HuffPost, Southern Living, USA Today, Forbes, and comprehensive television packages across all major networks.
Prior to founding Choice, Adams was head of Heather Adams Consulting, a branding, communication, and public relations firm she launched after serving as Director of Publicity at Thomas Nelson Publishers, a division of HarperCollins.
A proud alumna of the University of Georgia, Adams is an avid supporter of the university through her service on the Grady Society Alumni Board, which fosters prosperous relationships between the college and its graduates. Whenever her beloved Dawgs are playing in Athens, she’s easy to find, decked out in red and black and hosting lively tailgating parties.
Adams lives in Murfreesboro, Tennessee, with her husband Matthew Adams, and their two young sons, Dixon and Thackston, who keep her thrilled and busy cheering from the sidelines of either a baseball field or basketball court. Her boys are proud of her and help drive one last but equally important purpose for Adams. “One thing that keeps me moving forward as a working mom is the way my boys look at and speak about me being a business owner,” she says, smiling. “They are so encouraging. ‘Mom, you’re the boss!’ they’ll say. I think it will color the way they look at women in their classrooms and women who serve alongside them in their future careers. At home, they see a female who is strong, leading another group of women, and serving an extraordinary group of clients who are making significant impacts in the world.”
Kerry Gardner joined Choice Media & Communications as a Senior Publicist just after the company’s launch. After spending two years helping lay the foundation of the business through outstanding client account management, media relations and social media strategy, she was named Director of Publicity. During her time at Choice, she has played a key role in marquee publicity campaigns including three-time Sports Emmy Award winner and host of TNT’s “Inside the NBA” Ernie Johnson, Jr., New York Times bestselling author Jen Hatmaker, Simplified Planner creator and author Emily Ley, America’s favorite Bachelor Sean Lowe and Olympic diver David Boudia.
Prior to joining Choice, Gardner entered the public relations world by interning and then working for two years as a Client Services Advisor for Jarrard Phillips Cate & Hancock, one of the nation’s top 15 healthcare public affairs firms. In this position, she crafted and implemented strategic communications plans including on-site media management, crisis communication and social media outreach for one of Middle Tennessee’s largest hospital systems. A self-proclaimed political news junkie, Gardner interned at the Nashville office of U.S. Sen. Bob Corker prior to joining Jarrard.
While earning her journalism degree from Middle Tennessee State University, Gardner wrote for “The Murfreesboro Pulse” and earned her social media certification from the University of Wisconsin at Milwaukee. She lives in Knoxville with her husband, Jake, and their dog, Lola.
Hannah Harter serves the Choice Media & Communications team as a Social Media Manager.
Prior to joining the Choice team, Harter served as a Social Media Manager for Hey World Creative in Brentwood, TN. In this role, her duties included assisting in content creation, strategy development, and overseeing social media design for clients in the lifestyle and entertainment industry. Harter also previously served as an Account Manager for Google Maps, assisting in client communications and strategic partner relationships.
Harter earned a Bachelor of Science degree with a focus in Marketing from The University of Tennessee. While there, she served the Country Music Association on-campus organization as the Vice President of Communications. This allowed her the opportunity to work on various marketing campaigns for a variety of musicians, and events.
Harter currently lives right outside of Nashville in Brentwood, Tennessee, with her husband, Seth. On the weekends, you can find her spending time with her family, trying out new local restaurants, browsing the aisles of Target, or cheering on her beloved Tennessee Vols.
Sarah King serves the Choice Media & Communications team as a Business Development Manager.
Prior to joining Choice, she served as the Director of a Social Enterprise Program for the chronically homeless in Austin, TX. In this position, her duties included designing and teaching the previously homeless men and women how to make and sell marketable products. She also served as the Community Relations Director there. She has a heart to serve, connect with people and grow businesses.
Sarah, resides in Austin, TX. with her Husband Drew and two boys, Calvin and Owen. Both of them come from big families and they spend most of their free time on a porch with family and friends or trying out new hot spots around town!
Olivia Parven serves Choice Media & Communications as Senior Publicist.
Prior to joining Choice, Parven worked as an Account Executive at bread & Butter, a national hospitality agency where she worked with notable chefs and food & beverage concepts in Nashville and beyond. In this role, she led multiple clients, contributed to developing strategic initiatives, and created and executed media relations strategies, earning notable local and national coverage for her clients. Parven began her career as an intern at Finn Partners, eventually growing into an Account Executive. She excelled in media relations and social media strategy for various notable clients, including Bridgestone, Regions, and Tennessee Donor Services. Additionally, she oversaw creative projects and worked cross-functionally with internal creative and digital teams to launch multi-faced campaigns.
An East-coast native, Parven moved to the South, where she earned a Bachelor of Arts in English Literature from Rhodes College in Memphis, Tennessee. While pursuing her passion for reading and writing, she interned at a boutique PR agency one summer, which led her down the path to pursue a career in PR.
Parven now resides in downtown Nashville with her boyfriend, Mason. She enjoys exploring Music City’s incredible culinary scene and is always on the hunt for the next best meal or fun thing to do in town. She and Mason love to travel to new places and are always talking about the next trip to plan.
Tiffany Segree serves Choice Media & Communications as a Publicist.
Prior to joining the Choice team, Segree served as the Public Relations Manager at Consolidated Credit. In this role, her duties included pitching and securing media opportunities for clients in the personal finance field. Segree also served as a Public Relations Specialist for STiR Communications, a communications agency with a wide range of clients, and secured several local and national media placements.
Born and raised in the beautiful island of Jamaica, Segree moved to South Florida to pursue her Bachelor of Science degree in English from St. Thomas University. While there, she was actively involved and served as Founder and President of an on-campus women’s organization, Pinky Promise.
Along with her passion for media relations, is her love for entrepreneurship. Segree currently operates her very own Juice Bar with locations in Jamaica and Florida. She currently resides in South Florida, with husband, Brandon. She loves a good seafood boil, never misses an episode of Marriage at First Sight or Shark Tank, and thoroughly enjoys (never) just getting one thing at Target.
Brittany Battista serves Choice Media & Communications as an Associate Publicist.
Prior to joining Choice, Battista graduated from Eastern Michigan University in the spring of 2020 with a bachelor’s degree in public relations and a double minor in marketing and history. As an undergraduate, she launched her career through various marketing and publicity internship roles with the Grand Ole Opry, Zingerman’s Cornman Farms and Lambert & Co. Within these roles, she developed strategic marketing plans, executed targeted media relations campaigns and facilitated social media management.
A Michigan native, Battista now resides in Nashville. An avid country music fan, she loves the music scene and knows where to find the best writers rounds in town. She also enjoys road trips, lake life, Fixer Upper and anything to do with American history.
Kristina Martin serves Choice Media & Communications as an Executive Assistant.
Prior to Choice, Martin worked at Vanderbilt University Medical Center, where she served as a lead administrative assistant. Prior to Vanderbilt University Medical Center, Martin served as a research and clinical administrative coordinator for Boston Children’s Hospital. She has also previously worked for Black Diamond Networks and for her alma mater, Merrimack College, in the Athletic Department and Office of Financial Aid. Martin earned a Bachelor of Science degree from Merrimack College with a concentration in Marketing and Management.
A Boston native, Martin now lives in Nashville, Tennessee, where she thoroughly enjoys the country music scene. She also enjoys traveling, hosting friends at her home, “The Bachelor,” and Boston sports, including the Patriots and Bruins.