Choice Media & Communications is a boutique media and communications business dedicated to providing clients in the entertainment and lifestyle space with quality public relations. Choice helps brands, influencers and authors create a clear communications plan, gain media coverage and receive guidance they won’t get anywhere else.
With more than two decades of high-level professional communications experience across varying industries and with many of today’s tastemakers and thought leaders, Choice Media & Communications Founder Heather Adams created a public relations business marked with warmth and enthusiasm, strategic development, clear communication, detailed execution and thorough reporting.
Our clients are guaranteed work delivered with passion, industry savvy and a personal touch. By entrusting us with your media and communications goals, you can expect: regular communication from our team, accountability to our commitments, enthusiasm for your business and an unrelenting passion for delivering results for you.
Heather Adams has a reputation. The founder and CEO of Choice Media & Communications is known for working with high-profile clients that are both soulful and interesting; drafting effective strategies; and her warm professionalism. Impressive as they are, those defining truths aren’t what first comes to mind when people who know her think of her. When today’s most respected journalists, editors, producers, authors, and other personalities think of Adams, what first comes to mind first is genuine, long-term friendship.
“It’s never gotten me in trouble––being kind to someone and showing compassion and general interest in them personally,” Heather says, laughing. “Kindness has never served me wrong. I want the people I work with to know that I care about them and want a relationship with them that goes beyond securing a four-minute segment on a TV show.”
A self-proclaimed pop-culture junkie, Adams is the communications whiz who leads Choice’s impressive team of women as they serve preeminent voices in publishing, government, lifestyle, entertainment, business, and faith-based arenas. A sincere focus on connecting with people has resulted in a diverse list of past and present clientele that reads like a who’s who of contemporary thought leadership and compelling characters: Rev. Billy Graham, President Jimmy Carter, Dave Ramsey, Jen Hatmaker, The Bachelor’s Sean Lowe, Ernie Johnson, Robin McGraw, the Johnny Cash family, Rick Warren, Marcus Buckingham, WWE Hall of Fame Shawn Michaels, John Maxwell, and Max Lucado, among others, have all called on her. Adams has played an instrumental role in helping more than 100 authors land spots on The New York Times best-sellers list by customizing and then spearheading multifaceted publicity campaigns. She has secured clients coverage in elite national media including “The TODAY Show,” “Good Morning America,” TIME, The New York Times, People, ESPN, Redbook, HuffPost, Southern Living, USA Today, Forbes, and comprehensive television packages across all major networks.
Prior to founding Choice, Adams was head of Heather Adams Consulting, a branding, communication, and public relations firm she launched after serving as Director of Publicity at Thomas Nelson Publishers, a division of HarperCollins.
A proud alumna of the University of Georgia, Adams is an avid supporter of the university through her service on the Grady Society Alumni Board, which fosters prosperous relationships between the college and its graduates. Whenever her beloved Dawgs are playing in Athens, she’s easy to find, decked out in red and black and hosting lively tailgating parties.
Adams lives in Murfreesboro, Tennessee, with her husband Matthew Adams, and their two young sons, Dixon and Thackston, who keep her thrilled and busy cheering from the sidelines of either a baseball field or basketball court. Her boys are proud of her and help drive one last but equally important purpose for Adams. “One thing that keeps me moving forward as a working mom is the way my boys look at and speak about me being a business owner,” she says, smiling. “They are so encouraging. ‘Mom, you’re the boss!’ they’ll say. I think it will color the way they look at women in their classrooms and women who serve alongside them in their future careers. At home, they see a female who is strong, leading another group of women, and serving an extraordinary group of clients who are making significant impacts in the world.”
Kerry Gardner joined Choice Media & Communications as a Senior Publicist just after the company’s launch. After spending two years helping lay the foundation of the business through outstanding client account management, media relations and social media strategy, she was named Director of Publicity. During her time at Choice, she has played a key role in marquee publicity campaigns including three-time Sports Emmy Award winner and host of TNT’s “Inside the NBA” Ernie Johnson, Jr., New York Times bestselling author Jen Hatmaker, Simplified Planner creator and author Emily Ley, America’s favorite Bachelor Sean Lowe and Olympic diver David Boudia.
Prior to joining Choice, Gardner entered the public relations world by interning and then working for two years as a Client Services Advisor for Jarrard Phillips Cate & Hancock, one of the nation’s top 15 healthcare public affairs firms. In this position, she crafted and implemented strategic communications plans including on-site media management, crisis communication and social media outreach for one of Middle Tennessee’s largest hospital systems. A self-proclaimed political news junkie, Gardner interned at the Nashville office of U.S. Sen. Bob Corker prior to joining Jarrard.
While earning her journalism degree from Middle Tennessee State University, Gardner wrote for “The Murfreesboro Pulse” and earned her social media certification from the University of Wisconsin at Milwaukee. She lives in Knoxville with her husband, Jake, and their dog, Lola.
Maddie McGarvey serves the Choice Media & Communications team as a Social Media Manager.
Prior to joining Choice, McGarvey was an Account Executive for The Andrews Agency in Nashville. In this role, McGarvey managed public relations campaigns, media relations, event planning and social media for clients such as Battle of Franklin Trust, The Jones Company of Tennessee, Heritage Foundation of Williamson County, Chukkers for Charity, Frist Gala, Dunkin Donuts of Tennessee and Five Points Pizza.
McGarvey has also served in roles for United Way of Rutherford and Cannon Counties, the Cincinnati Reds Hall of Fame and Museum, QTEGO Auction Technologies and The Ohlmann Group. These experiences have allowed her to master skills in a variety of industries and markets.
She studied Public Relations and Marketing at Ball State University in Muncie, Indiana and her Honors College curriculum allowed her to study literature abroad in London. Working for Cardinal Communications, a student-run strategic communications and media sales agency, McGarvey was exposed to client work at an early stage in her education, which laid the groundwork for her future.
Outside of the office, she is always traveling to visit friends and family across the country. When she’s in town, you can find her spending time outside with her fiance Tanner and Goldendoodle Murphy, checking out a new workout class or trying a new restaurant.
Annie Cotter serves the Choice Media & Communications team as a Business Development Manager.
Prior to joining Choice, Cotter served as the Director of Strategic Engagement and Stewardship for United Way of Rutherford and Cannon Counties. In this position, her duties included executing fundraisers and managing the advancement and delivery of the Catalyst program. Prior to that, Cotter was the local sales manager for Jim ‘N Nicks Bar-B-Q.
Cotter resides just outside of Nashville in Murfreesboro and is a graduate of Middle Tennessee State University. Annie and her husband, Brandon, love to travel and are always looking for their next adventure. They have a chocolate lab named Kona who is a playful pup and brings so much joy to their lives. Cotter is known for being the “hostess with the mostest” and loves to entertain friends and family in her home, which she loves to spend time decorating.
Devin Lee Duke serves Choice Media & Communications as Senior Publicist.
Since joining Choice, she has helped raised the visibility of multiple companies and clients including former NFL player and New York Times best-selling author Rashad Jennings and world-renowned wedding planner Rhiannon Bosse. She has secured coverage in national and local media outlets, including “Redbook,” “Enterprising Women,” BuzzFeed, MichaeLA – CNN, CBS Sports Radio Network and others.
Prior to joining Choice, Duke was at Ramsey Solutions, working with major national finance, business and lifestyle speakers, influencers and authorities, including Dave Ramsey. While at Ramsey Solutions, Duke managed the strategy and implementation of social media campaigns, organized and executed promotional events, pitched and secured media and worked on multiple book publicity campaigns, all of which landed on national best-seller lists.
Duke is a graduate of Middle Tennessee State University, where she was extremely active in leadership roles, including Student Government Senator and worked as a Student Ambassador and a Student Orientation Leader. She currently serves on the MTSU Young Alumni Board.
Duke lives in Murfreesboro, Tenn., with her beloved goldendoodle, Wagner and jolly husband Jeremy. On the weekends, you can find her mastering the art of creating healthy alternatives for Jeremy’s favorite unhealthy dishes. Every Tuesday she attends girl’s night with her best friends to find out who received a rose on the latest episode of “The Bachelor.” As native of Pittsburgh, she loves cheering on her hometown teams – the Pittsburgh Steelers, Penguins and Pirates.
Kristina Martin serves Choice Media & Communications as an Executive Assistant.
Prior to Choice, Martin worked at Vanderbilt University Medical Center, where she served as a lead administrative assistant. Prior to Vanderbilt University Medical Center, Martin served as a research and clinical administrative coordinator for Boston Children’s Hospital. She has also previously worked for Black Diamond Networks and for her alma mater, Merrimack College, in the Athletic Department and Office of Financial Aid. Martin earned a Bachelor of Science degree from Merrimack College with a concentration in Marketing and Management.
A Boston native, Martin now lives in Nashville, Tennessee, where she thoroughly enjoys the country music scene. She also enjoys traveling, hosting friends at her home, “The Bachelor,” and Boston sports, including the Patriots and Bruins.