Influence but Not Control: 4 Ways to Troubleshoot PR Issues

After nearly a decade in the communications and public relations industry, I continue to learn new things every day (and every hour, on particularly challenging days). That’s one thing I truly adore about my job. We are continually pivoting with industry changes, troubleshooting issues, and thinking strategically and creatively. The fast pace is refreshing, and...

Read More

8 Questions to Ask Yourself When Considering A Publicist

I’ve been a publicist for more than two decades, and I’ve owned Choice for nearly five years (hooray for our anniversary in June!). One question I am constantly asked is: “How do I know if I need a publicist?”Publicity and communications are important for any growing business but they can be challenging to understand. Business...

Read More