Five Ways to Lead with Kindness

 Growing up with a speech impediment, I would always get teased for mispronouncing words. (You would have no idea how often words like turquoise and breakfast get brought up in the third grade.) Obviously, my young soul would be crushed with every mean comment, but instead of being mean back, I followed my mother's advice...

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Keeping Up When a Client Goes Viral

 In the PR industry, "Media begets media" is a commonly used phrase. I always believed that, but I didn't truly understand the full impact until I experienced it myself this summer when my client went viral.  This summer, the Associated Press shared The Budget Mom's advice. Then, NBC Make It Better wrote a piece on The...

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OUR FALL CURRENT OBSESSIONS

After a long HOT summer, it’s nice to dust off the Ugg boots and enjoy the crisp fall air with a PSL in my hand! For me, fall is very much welcomed as I thrive in weather that promotes you to leave your windows open.  Besides the fabulous weather, I’m super jazzed for my favorite holidays...

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What’s In My Bag: 4th of July Edition

As you plan your cookout menu for tomorrow’s barbecue, we encourage you to think of our service members near and far and the sacrifices they make daily. We at Choice have a soft spot for military spouses who provide strength to our service members. The personal sacrifices they make often come with an economic and...

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