I’ve been a publicist for more than two decades, and I’ve owned Choice for nearly five years (hooray for our anniversary in June!). One question I am constantly asked is: “How do I know if I need a publicist?”Publicity and communications are important for any growing business but they can be challenging to understand. Business...
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We live in the era of the stimulating, but sometimes daunting 24-hour news cycle. It seems that everywhere we look there is breaking news flooding the headlines. However, as PR professionals, this offers frequent opportunities to garner coverage for clients to stay relevant and provide their expertise in response to these headlines.Here at Choice, we...
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What comes to mind when you drive past Starbucks? How about Target? What do you think when you walk into Chick-fil-A? If you could name a few adjectives to describe Cover Girl makeup, what would you say? How about in comparison to Chanel or Mac or Bobbi Brown? What thoughts emerge when you see a...
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Here at Choice, we value and appreciate the connections that we build in the present AND those built in the past. Our founder, Heather Adams, is a great role model for us on so many levels, including networking and building lasting relationships in and outside of work. We are so excited and proud to feature...
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Here at Choice, we are constantly asked about what we do. We are often asked what services we offer, who we work with, and why PR is needed. Our Founder and CEO Heather Adams recently addressed the last question in this video. As a boutique media and communications firm, we adore sharing what we believe...
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Raising boys is definitely a challenge. No shocker there. But how do you do it when your wife is a CEO? No one single answer here other than partnership. That has to be your foundation. Crazy schedules sometimes dictate one parent or the other being the lead, but that doesn’t mean that it still isn’t a...
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As we approach Spring, I’m under the mindset that there is literally nothing better than being on the back porch with an iced coffee in one hand and a book in the other. Okay, so we might be a couple of weeks out from sipping iced coffee outdoors here in middle Tennessee, but that is...
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Here in Tennessee, we have officially survived the flood of 2019. With sunshine peeking through and the gray skies and rain behind us we are SO looking forward to spring! Our team is preparing for what comes along with the better weather and longer days. From spring cleaning, to new fashion and beauty products, and...
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We have the privilege of working with clients all across the country and with media contacts in New York, Los Angeles and everywhere in between. On top of that, we are constantly looking for ways to connect with our industry peers and to network with people who share our passions and interests.With all of the...
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Valentine’s is the perfect friendly reminder to show everyone around you some love. Maybe you’ll have an extra girls night to celebrate Galentine’s Day. Perhaps you’ll give cheesy V-day cards to co-workers. Or, join me in a simple movie night at home with your dog and hubby! Whatever you do this year, don’t forget to...
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