So many people we work with (or want to work with) are juggling five million things. I’m emailing business owners who are also juggling newborns. Or, I’m asking someone to coffee who literally doesn’t have time to finish their to-do list before leaving the office each day. As a momma who time blocks nearly every...
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I’m currently sitting in the Grady College of Journalism at the University of Georgia where I graduated some 21 years ago. I can’t help but think of major transitions that happen during our lifetime. Leaving college and heading out into the “real world” was certainly a big one for me. Even deciding which college to...
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When I first started school, my advisors consistently talked about a brilliant girl who, throughout her time in undergrad, had completed nearly 12 internships. Yes, truly that many. She became known to me as “Internship Girl,” and subconsciously, I think this became my personal denotation of success.Now, for a little more backstory, I was raised...
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Does anyone else have fun with the National Days like we do?! It’s fun (and a little silly) to celebrate things like pizza, nail polish, fitness and ice cream with their own special day. However, these random days add the perfect amount of whimsy and spontaneity to our weeks and sometimes even a change to...
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I’ve been a publicist for more than two decades, and I’ve owned Choice for nearly five years (hooray for our anniversary in June!). One question I am constantly asked is: “How do I know if I need a publicist?”Publicity and communications are important for any growing business but they can be challenging to understand. Business...
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We live in the era of the stimulating, but sometimes daunting 24-hour news cycle. It seems that everywhere we look there is breaking news flooding the headlines. However, as PR professionals, this offers frequent opportunities to garner coverage for clients to stay relevant and provide their expertise in response to these headlines.Here at Choice, we...
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What comes to mind when you drive past Starbucks? How about Target? What do you think when you walk into Chick-fil-A? If you could name a few adjectives to describe Cover Girl makeup, what would you say? How about in comparison to Chanel or Mac or Bobbi Brown? What thoughts emerge when you see a...
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Here at Choice, we value and appreciate the connections that we build in the present AND those built in the past. Our founder, Heather Adams, is a great role model for us on so many levels, including networking and building lasting relationships in and outside of work. We are so excited and proud to feature...
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Here at Choice, we are constantly asked about what we do. We are often asked what services we offer, who we work with, and why PR is needed. Our Founder and CEO Heather Adams recently addressed the last question in this video. As a boutique media and communications firm, we adore sharing what we believe...
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Raising boys is definitely a challenge. No shocker there. But how do you do it when your wife is a CEO? No one single answer here other than partnership. That has to be your foundation. Crazy schedules sometimes dictate one parent or the other being the lead, but that doesn’t mean that it still isn’t a...
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