Here at Choice, we are constantly asked about what we do. We are often asked what services we offer, who we work with, and why PR is needed. Our Founder and CEO Heather Adams recently addressed the last question in this video. As a boutique media and communications firm, we adore sharing what we believe...
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Raising boys is definitely a challenge. No shocker there. But how do you do it when your wife is a CEO? No one single answer here other than partnership. That has to be your foundation. Crazy schedules sometimes dictate one parent or the other being the lead, but that doesn’t mean that it still isn’t a...
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As we approach Spring, I’m under the mindset that there is literally nothing better than being on the back porch with an iced coffee in one hand and a book in the other. Okay, so we might be a couple of weeks out from sipping iced coffee outdoors here in middle Tennessee, but that is...
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Here in Tennessee, we have officially survived the flood of 2019. With sunshine peeking through and the gray skies and rain behind us we are SO looking forward to spring! Our team is preparing for what comes along with the better weather and longer days. From spring cleaning, to new fashion and beauty products, and...
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We have the privilege of working with clients all across the country and with media contacts in New York, Los Angeles and everywhere in between. On top of that, we are constantly looking for ways to connect with our industry peers and to network with people who share our passions and interests.With all of the...
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Valentine’s is the perfect friendly reminder to show everyone around you some love. Maybe you’ll have an extra girls night to celebrate Galentine’s Day. Perhaps you’ll give cheesy V-day cards to co-workers. Or, join me in a simple movie night at home with your dog and hubby! Whatever you do this year, don’t forget to...
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At Choice, our fifth core value states: We Believe Delivering Results Means Going the Extra Mile. As a way of living out that value, we have a tailored, team-based approach in client partnerships, where we see a much stronger success rate as a result. We aren’t just satisfied in meeting the status quo, but rather...
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My first development role was in the world of higher education fundraising, in which I spent most days connecting with our alumni, welcoming our most adored donors to various campus events, and otherwise donning miscellaneous royal blue outfits to show my enthusiasm for the university (one of my favorite parts, I might add).As an eager...
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While January is renowned for turning over a new leaf and making resolutions, it can also be a dreary month filled with post-holiday blues and gross, cold weather. Our team is fully-embracing this month by making positive changes and choosing to be grateful for all we have. And of course, talking about our current obsessions....
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One of the hardest years of my life, 2017, was followed by one of the most glorious years to date. 2018 brought restoration, joy, growth and connection. When we closed the year, Matt and I looked at each other and shared specifically how grateful we were for the incredible year.Why are some years so life-giving...
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