Fall is finally here and we cannot be more thrilled! With the cooler weather and a lot of pumpkin spice, it is our favorite time to cuddle up with a good book. We are thrilled to share with you our favorite books of the season and why we can’t put them down! What’s On My ShelfThe...
Read More
I’m currently sitting in the Grady College of Journalism at the University of Georgia where I graduated some 21 years ago. I can’t help but think of major transitions that happen during our lifetime. Leaving college and heading out into the “real world” was certainly a big one for me. Even deciding which college to...
Read More
When I first started school, my advisors consistently talked about a brilliant girl who, throughout her time in undergrad, had completed nearly 12 internships. Yes, truly that many. She became known to me as “Internship Girl,” and subconsciously, I think this became my personal denotation of success.Now, for a little more backstory, I was raised...
Read More
Does anyone else have fun with the National Days like we do?! It’s fun (and a little silly) to celebrate things like pizza, nail polish, fitness and ice cream with their own special day. However, these random days add the perfect amount of whimsy and spontaneity to our weeks and sometimes even a change to...
Read More
One of Choice’s core values is “Relationships Matter” because relationships are at the core of everything we do. We love meeting others that share the same passion for building relationships which is why our team is so pleased to call Zach Mason a friend. Zach is extremely passionate about cultivating genuine and meaningful relationships. Recently,...
Read More
I’ve been a publicist for more than two decades, and I’ve owned Choice for nearly five years (hooray for our anniversary in June!). One question I am constantly asked is: “How do I know if I need a publicist?”Publicity and communications are important for any growing business but they can be challenging to understand. Business...
Read More
We live in the era of the stimulating, but sometimes daunting 24-hour news cycle. It seems that everywhere we look there is breaking news flooding the headlines. However, as PR professionals, this offers frequent opportunities to garner coverage for clients to stay relevant and provide their expertise in response to these headlines.Here at Choice, we...
Read More
What comes to mind when you drive past Starbucks? How about Target? What do you think when you walk into Chick-fil-A? If you could name a few adjectives to describe Cover Girl makeup, what would you say? How about in comparison to Chanel or Mac or Bobbi Brown? What thoughts emerge when you see a...
Read More
Here at Choice, we value and appreciate the connections that we build in the present AND those built in the past. Our founder, Heather Adams, is a great role model for us on so many levels, including networking and building lasting relationships in and outside of work. We are so excited and proud to feature...
Read More
What’s it like being married to a CEO mom? Did you see my lead title? We are crazy busy as a family in every respect of the word. School, sports, practices, homework, meetings, groceries – you know the drill.But for me, I get to be a part of a world where my wife leads a business that’s mission...
Read More