In the PR industry, "Media begets media" is a commonly used phrase. I always believed that, but I didn't truly understand the full impact until I experienced it myself this summer when my client went viral. This summer, the Associated Press shared The Budget Mom's advice. Then, NBC Make It Better wrote a piece on The...
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Last week, the Choice team climbed into a giant van with our fearless leader Heather in the driver’s seat, and we drove 10 hours together to the gorgeous, historic city of Charleston, South Carolina. We stayed in a breath-taking home on the Isle of Palms named The Bea’s Nest after its previous owner, Beatrice Ravenel of...
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I have always had a passion for health and wellness and my daily workout makes the top of my list. However, living in a new city, working from home and hopping from coffee shop to coffee shop, and traveling into Nashville often, exercise can easily fall to the bottom of my list. In order to...
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I had this vision in my head of what I wanted. When I walked into the room the day of our very first Choice Summit, it wasn’t arranged the way I had pictured. “We can’t make it fit.”“It won’t work that way.” “It will make more sense this way.” No. I knew none of those things were true....
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Downtown Franklin is the perfect blend of historic preservation and Southern sophistication. Known as “America’s Favorite Main Street,” Historic Downtown Franklin is just 14 miles south of Nashville and a great location for a charming weekend getaway. Main Street holds the perfect mix of fashionable boutiques, art galleries, gift and book stores, antique shops, restaurants, bars...
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We all have challenges in our life. They come and go just like the four seasons most of us experience every year. But how do you navigate those seasons when the Mrs. is CEO too? Recently Heather and I have been weathering a pretty rough season. This summer, her parents’ home, the one that Heather...
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As the newest member of the Choice team, my role as social media manager implies the ever-growing importance of social media in running a successful business. This universal trend touches nearly every industry, business-type and size. In fact, individuals with any form of influence are now practically required to manage social media in a business-like...
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After a long HOT summer, it’s nice to dust off the Ugg boots and enjoy the crisp fall air with a PSL in my hand! For me, fall is very much welcomed as I thrive in weather that promotes you to leave your windows open. Besides the fabulous weather, I’m super jazzed for my favorite holidays...
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I wanted to be first. I wanted to be best. I wanted to be perfect. Growing up, my drive came from winning. Beating the person next to me - in the classroom, at the dance barre, on the volleyball court - was my validation. I wanted to be known for excellence, but not just good...
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As the Summer is quickly winding down and the “second new year” begins, life seems to be revving back up again! We can feel fall approaching as we inch into sweater weather, pumpkin spice, and my personal favorite, football season. However, we want to soak up the end of Summer and make the most of...
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